Matt Herman
Former CEO of Enhance Health
Matt Herman, an insurance specialist from Tamarac, Florida, is the founder and former CEO of Enhance Health. He is widely recognized as a dynamic leader in the insurance industry, known for blending business acumen with a passion for social impact. Throughout his career, he has achieved financial success while remaining dedicated to improving healthcare access and opportunities for underserved communities.
Guiding a Major Turnaround
Within a short span of two years, he guided Enhance Health from a substantial financial deficit to impressive growth, with revenue reaching over $570 million. During this period, the company became one of Florida’s largest minority-owned employers, reflecting its commitment to diversity and inclusion. His efforts have helped more than a million people in the United States to enroll in health plans and develop a clearer understanding of how healthcare works, often supporting those registering for the first time.
Early Experiences: Work, Family, and Business Lessons
Growing up with a focus on hard work and perseverance, he entered the business world right after high school. In 2004, he graduated and soon joined his family’s floor-covering company, where he took on challenges with determination. This environment offered hands-on lessons in leadership, teamwork, and business growth.
His time in the family business became the starting point for his future career. By focusing on reliable operations and customer service, he played a central part in helping the company become a leader among flooring contractors in South Florida’s residential construction market. This experience not only provided practical business skills but also shaped a grounded approach to leadership and organizational growth.
The process of expanding the family business showed the importance of adapting to market changes and recognizing new opportunities. It also gave him insight into building strong teams, managing people, and handling the pressures of business ownership—qualities that would be essential in later ventures.
Transition to Health Insurance
In 2008, he made a significant career shift, transitioning from flooring to health insurance. This change marked the beginning of a new chapter, starting with a leadership position at Premier Health. He helped expand the agency from just a few dozen agents to several hundred, showing a talent for building and leading effective teams.
Soon after, he established a field marketing organization that offered high-level contracts to agents nationwide. This move proved to be financially rewarding and gained national attention. The growth and success of this business led to a strategic exit involving Bain Capital, marking a significant accomplishment in the insurance sector.
Building Enhance Health: Mission-Driven Leadership
After selling the marketing organization, he set out to develop an enterprise with a purpose beyond profit. This vision led to the creation of Enhance Health, which was designed to meet real needs in healthcare access rather than focus strictly on sales figures. The company's core values emphasize education, support, and guidance, with a particular focus on low-income communities that often struggle to find affordable coverage.
Within two years, Matt Herman had turned a financial loss into rapid revenue growth, establishing the company as a leader in both business results and social impact. Becoming one of the largest minority employers in Florida, the company helped over a million people gain access to ACA health plans—many for the first time.
In addition to helping people enroll in health insurance, the team provided education on financial literacy, credit repair, and understanding benefits. This approach ensured that members could not only sign up for coverage but also use it confidently and wisely.
Continued Focus on Service and Community
Following these achievements, he chose to focus even more on service, redirecting his efforts toward helping children with special needs. Providing tools and resources to support their development became a new priority, reflecting a shift from broad business leadership to making a direct impact on individual lives.
While committed to this new chapter, recognition for business accomplishments continued to be acknowledged. He became a contender for the EY Entrepreneur of the Year award and achieved success in activities such as the NASCAR Chicago street race. These pursuits demonstrate a willingness to compete and strive for excellence in multiple areas.
Balancing Work and Life
Outside of his work, he enjoys playing basketball and lifting weights, using these activities to maintain energy and focus. This balance between work and recreation reflects the steady drive and determination that have been evident throughout his career.
The ongoing story of Matt Herman is one of steady growth and dedication to service. From his early days in the flooring business to building a major healthcare company, he has demonstrated that business leadership and social purpose can work in tandem. As he looks to the future, the focus remains on practical solutions, community support, and clear goals—defining a path that continues to put people first while achieving lasting business results.
Learn More:
Portfolio: https://matthew-herman.com/
